As a Business or Entrepreneur in the Modern age you may find yourself in the market for some Content Creation Services. As you comb through the vast seas of content creators, videographers, and random people that do cool stuff that you can’t define, You’ll find a lot of differences among them but Today we’re going to focus on Pricing and how to choose the best type for you.
Stop Burning Time and Money and Get What you Want Out of your Content. Get things done right the first time, By Knowing these Keys to Content Creation Pricing
This is where most of the Confusion sets in.
Don’t Worry, It’s as Easy as This:
Pricing comes in 3 Flavors
Hourly – Project Based – Value Based
So which one is best for you as a Business, Entrepreneur, or Influencer? First ask yourself what is it you really want to achieve with your project. Is it an event video where you need shots from the event and an interview with the event host, is it a facebook ad for your business, or do you need a series of videos because your an influencer who is in steady need of high quality content? The more defined you are at communicating your Idea the easier it will be to choose the right style of pricing for you or your business.
Lets Talk about the Styles of Pricing
1. Hourly
Hourly is the most common type of Pricing you will encounter.
Pros
Cons
2. Project Based
Project Based Pricing is Recommended for Businesses or Entrepreneurs that need a whole project done which usually consists of several moving pieces.
Pros
Cons
3. Value Based
Value Based Pricing is for a business or entrepreneur that has a very specific issue that needs to be resolved and one size fits all pricing will not work for them. This is the Realm where the Experts play.
This pricing is calculated from the value of the time, money, and pain the experts can save you.
Pros
Cons
Conclusion:
Recap
If you are looking to have something simple in nature to Shoot or Create, Hourly Pricing will be your best option
If you have a project that involves more than one moving piece or a series of content, Project Based Pricing will work the best for you by bundling items you will save money over itemizing each service individually.
If you have a pressing issue that is costing you money, a very specific request that only certain specialists can handle, or have a project that was taken on by another Creator that can't handle the work load, Value based pricing is the best option. It's the no nonsense straight to the point and resolution option provided by the Experts.
but it is ok to want to save the most time and money by searching for the best value.
In closing Pricing is not one size fits all and often times you do get what you pay for. By knowing the type of Content you need Created to fulfill your needs and Understanding these styles of pricing you'll be able to choose the right person or team for the job.
